The cryptocurrency space is slowly making its way into the sporting world, with PSV Eindhoven now the first football team in Europe to accept a sponsorship deal in Bitcoin.
PSV Eindhoven signs a Bitcoin sponsorship deal
PSV Eindhoven has become the first European major soccer team to accept a sponsorship deal in Bitcoin. The Dutch-based football team will be paid the entire sponsorship amount in Bitcoin, according to the latest report.
The team announced the deal with Anycoin Direct in a blog post earlier today. PSV has signed a unique partnership with Anycoin Direct. “PSV will be the first major football club in the EU to have the entire sponsorship paid in Bitcoin. Anycoin Direct will be the Official Partner for the next two seasons. The main goal is to grow awareness of crypto and Anycoin Direct in Europe,” the football team said.
As soon as the deal was announced, the necessary wallet was created, and the bitcoins would be transferred to PSV Eindhoven as per the agreements. Frans Janssen, Commercial Director PSV, said he is excited about this latest development. “The possibilities and the future that the world of cryptocurrency offers are very promising. As a club in the heart of the Brainport region, we are always innovating, cryptocurrency fits well into this picture,” he added.
Cryptocurrencies slowly gaining acceptance in the sporting world
The past few months have seen massive collaboration between cryptocurrency entities and sporting institutions. FTX is one of the biggest crypto companies with a presence in the sporting world.
In recent months, the crypto exchange partnered with the Major League Baseball bought the naming rights to the Miami Heats Stadium and the e-sporting giant TSM, and signed endorsement deals with the likes of Tom Brady.