Nonfungible tokens (NFT) have gained amazing adoption over the past few months. With more artists, celebrities, and media companies entering the market, NFTs could gain further adoption in the coming months. Sportswear manufacturer Reebok is the latest to enter the NFT market after launching it with limited edition shoes.
Reebok enters the NFT space
Reebok International Limited is a British-American footwear and clothing company that is popular within the sporting world. The company is a subsidiary of German sporting goods giant Adidas since 2005.
The company announced yesterday that it is entering the NFT space. Reebok launched a new NFT collection based on its footwear. Two hundred of the NFTs are currently on sale on the Wax Atomic Hub platform.
Reebok announced this in a tweet, stating that “Reebok X NST2 Limited Edition NFT Release
Only 200 #NFT collector items available on @wax_io Blockchain meets streetwear.”
The company becomes the latest major name to enter the NFT sector. NFTs have gained popularity in recent months, selling from hundreds of dollars to millions of dollars. It is unclear how long the Reebok NFTs will last as they tend to get snapped up from the market within hours or days.
Reebok joins other sportswear companies in the NFT game
Reebok is joining the likes of Adidas in the NFT space. Adidas is one of the major sportswear companies in the world. The company entered the NFT space a while ago and is looking to become popular in the sector.
Other fashion and luxury companies to launch NFTs include Gucci and a few others. So far, the NFT sector has seen an influx of celebrities, including Eminem, The Weeknd, Elon Musk, Jack Dorsey, The Beeple, the NBA and several others.