Instagram Chief Executive Officer Adam Mosseri says the platform is actively exploring NFTs and ways to make them more accessible to its growing user base.
Mosseri made the comments in a Q&A on Instagram over the weekend. He said there’s no official announcement yet, but there seems to be a lot happening behind the scenes. One idea would be to label Instagram posts that offer NFTs as “collectibles.” Mosseri added that they want to help content creators: “I think it’s an interesting place that we can play and also a way to hopefully help creators.”
He also mentioned some new features, such as profile embeds, which expand the ability to embed photos and videos into user profiles. This could also be used for “collectibles” if users want to show their NFT as a profile picture, as many already do on Twitter. Back in October, he posted that Instagram was continuing to work on “Collectibles” by adding the ability to connect a digital wallet like MetaMask.
Other platforms are also integrating NFTs
Social media platform Twitter has already announced that it will integrate NFTs. In a video, Justin Taylor, Twitter’s head of consumer product marketing, explained that the new process would allow Twitter users to connect their digital wallet, creating a direct link between the user and their NFT purchase activity. Twitter is also developing a new “Collectibles” tab that will allow users to display their own NFTs to profile visitors.
Because Discord has become a popular meeting place for creators and supporters of various NFT-related projects, the platform also had plans to integrate NFTs. Still, after widespread backlash from the community, Discord had decided to pause its plans to integrate cryptocurrencies and NFTs into its platform.