FTX has been increasing its brand awareness via sporting partnerships
FTX buys a Super Bowl ad space
Cryptocurrency exchange FTX has taken another step in the sporting world after securing an advertisement spot in one of the most-watched events in America — the championship game of the National Football League, to be held in Feb. 2022.
According to Bloomberg, the crypto exchange purchased an ad in this year’s Super Bowl LVI motivated by the wide reach of the audience. FTX’s founder Sam Bankman-Fried stated that there bigger, more mainstream event to share a message like that than the Super Bowl.
FTX would be a welcomed addition to the Super Bowl advert this year after some advertisers as brands including Hyundai, Pepsi, Coke, and Budweiser opted out. In addition to FTX, some new entrants this year include fast-casual and delivery services (Chipotle, DoorDash), e-commerce (Vroom), services for job seekers (Indeed, Fiverr), and also some home improvement brands (Scotts Miracle-Gro, Hellmann’s).
FTX is building crypto awareness via sports
FTX has built a reputation for partnering with sporting entities and athletes over the past few months. Last month, the crypto exchange signed a partnership deal with a Formula 1 team Mercedes-AMG Petronas.
In April, the partnership between FTX and the Miami Heat basketball team was made official, with the NBA team’s stadium now known as the FTX Arena. The crypto exchange also signed a $210 million naming rights partnership with e-sports Team Solo Mid (TSM) in June, the largest in e-sports history.
Within the same month, FTX signed an agreement with MLB Players Inc., a subsidiary of the Major League Baseball Players Association, to use player highlights in its own content creation. FTX also signed endorsement deals with some athletes, including NBA superstar Stephen Curry and Red Sox legend David Ortiz.