International professional services network headquartered in London, Deloitte, and the leading Bitcoin company NYDIG have joined hands to help companies of all sizes implement digital asset capabilities in their operations.
The strategic alliance of Deloitte and NYDIG
According to a recent announcement, the strategic partnership between the two companies establishes a centralized approach for clients seeking guidance in implementing Bitcoin products and services.
NYDIG will collaborate with Deloitte’s blockchain and digital assets practice in several fields, including bitcoin products, banking, consumer loyalty, rewards programs, employee benefits, and more. Through the partnership, businesses will be able to use NYDIG’s extensive bitcoin financial and technical products and services, as well as Deloitte’s multidisciplinary professional services.
The announcement notes the increase in consumers looking to their banks to serve as trusted financial services providers for Bitcoin as they do for the U.S. dollars. The alliance between Deloitte and NYDIG would take advantage of these rising interests to accelerate crypto adoption.
NYDIG president Yan Zhao said that the company dreams of a world “where traditional financial infrastructure works alongside digital asset infrastructure to deliver clients a best-in-class experience” along with the highest regulatory compliance standards. He added:
“We have already started the journey of bringing bitcoin to all by embedding bitcoin wallets into existing user experiences, powering bitcoin rewards programs, and enabling bitcoin-secured lending.”
He said that Deloitte is the perfect partner to help companies efficiently execute these types of projects and meet customer demand “with a high level of rigor.”
NYDIG’s constant efforts to boost crypto adoption
NYDIG has been partnering with several traditional financial institutions to boost crypto adoption. In May last year. It partnered with fintech firm FIS to provide a service allowing banks to offer their customers Bitcoin capabilities. Moreover, it partnered with the fifth-largest bank in the United States, U.S. Bank, to launch Bitcoin custody services in October 2021.