Binance, one of the leading cryptocurrency exchanges has been expanding at record speeds, both geographically and in terms fo product line.
Binance appointed Teana Baker-Taylor as UK Director whom will be leading both UK and Europe expansion for the exchange. She has over 20 years worth of experience in the industry with leading financial services institutions such as Coinfloor, HSBC and Royal Bank of Scotland.
Baker-Taylor’s role will include creating and maintaining government relations, work with regulatory bodies and ensure Binance walks along the regulatory white line in the region.
“I am honored to join our industry’s leader organizing the world’s crypto,” said Teana Baker-Taylor. “I’m incredibly excited to be a champion for Binance in the UK and Europe, and I’m looking forward to expanding our brand awareness, growing our user base, and supporting our vision to increase the freedom of money globally.”
One of the main ways to secure a larger market share is by appealing to more customers whom may have different needs and requirements. Binance has been doing their best efforts on that end with new products such as lending, futures trading and more recently mining. The exchange has also been doing so via multiple acquisitions; the most famous being CoinMarketCap, and investments in innovative business such as FTX.