Exchanges partners with another sports team after 76ers deal

  • has partnered with Philadelphian basketball team76ers
  • The crypto exchange has partnered with a few sporting teams including PSG, UFC, Formula 1 and Montreal Canadiens
  • has spent over $400 million on sporting partnerships so far this year has expanded its presence in the sporting world after partnering with the 76ers. partners with NBA team 76ers, one of the leading crypto exchanges in the world, announced earlier today that it has partnered with Philadelphian basketball team76ers. This latest development continues’s partnership trend with sporting entities.

Chris Heck, 76ers president of business operations, said, “ will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports.”

According to the deal, will become the National Basketball Association team’s official jersey patch partner; it will present a school to educate fans on cryptocurrency and also launch a non-fungible token (NFT) series by the 76ers.

This is the first time is partnering with an NBA team. Kris Marszalek, co-founder and CEO of, told Bloomberg that “The Philadelphia 76ers are a perfect fit for our world-class roster of sports partners. Not only will we see great brand exposure, but I’m especially excited about the unique experiences for fans we’ll create together.” has spent over $400 million in sporting partnerships this year

The cryptocurrency trading platform has spent nearly half a billion dollars in partnering with sporting establishments so far this year. Earlier this year, agreed to become an official sponsor of Formula 1. also signed a deal with French football team Paris Saint Germain earlier this year. The exchange also partnered with the likes of UFC and the National Hockey League’s Montreal Canadiens. These partnerships have cost over $400 million since the start of 2021.

Sign up for our FREE mailing list

Join 12,590 others now and get actionable research and analysis sent directly to your inbox.

Post a Comment


Delivered daily, straight to your inbox.