Travel company Expedia has officially partnered with the leading cryptocurrency-based travel site Travala.com. The announcement stated that Expedia’s full 700,000 accommodation catalogue will now be available to book within Travala’s crypto-friendly site.
Travala offers customers the option to book vacation trips and accommodation at over 2 million hotels in 230 countries using 30 different cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), Binance Coin (BNB) and of course their native token (AVA).
In November 2019, Travala announced a strategic partnership with online travel agency Booking.com which added 90,000 accommodations to their site and gained mainstream attention. As a collective result, they saw an increase in revenue of 33% for the company. In May 2020, they merged with Binance-backed blockchain travel platform TravelByBit to offer a cross-market service.
This most recent partnership with Expedia sees a much larger addition of accommodations to the site, a deal which will only further establish the company’s profile in this sector.
The technology behind this partnership is an API software programme called Rapid created by Expedia Partner Solutions (EPS) and shared with Travala to enable the interaction.
Alfonso Paredes, Senior Vice President at Expedia Group said: “At EPS we are passionate about innovation and recognize that booking and payment choice continues to evolve in a fast-changing world. Through our expansive travel supply, partner support and cutting-edge technology, we specialize in helping partners like Travala.com build fantastic experiences for their travelers.”
On the other side of the partnership, Juan Otero who CEO and Co-founder of Travala.com said that “with cryptocurrency adoption on the rise, we want to ensure our users have payment choice and transparent pricing for every trip booked.”
He also noted some hopeful news for the industry following the pandemic: “Our latest month-on-month data shows consumer confidence and the desire for travel is returning, with an 81% increase in room nights booked and website traffic up 50% week-on-week.”