Adidas Originals, a German sportswear company Adidas brand, has announced a partnership with crypto exchange Coinbase.
It is unclear what we can expect from the partnership
Adidas Originals tweeted, “We partnered with @Coinbase. Probably nothing,” Coinbase confirmed the partnership with “gm @adidasoriginals. Welcome to the party, partner!” Interestingly, neither company has released any further information about the partnership. Some users in the comments speculated that Adidas might start accepting payments in crypto, and others were thinking about Adidas x Coinbase tracksuits or sneakers.
Adidas Originals could also start diving into the NFT space together with Coinbase, developing an NFT marketplace. Adidas is also not new to the NFT space and announced the organization of an NFT drop with Jacksonville Jaguars quarterback Trevor Lawrence earlier this year.
Adidas is diving into the Metaverse
Adidas also seems very interested in the Metaverse. The company has purchased a piece of land on The Sandbox map, but is not yet clear on how it will use the space. “What should we build together in The Sandbox?” they tweeted, “AdiVerse?” Adidas was the first fashion brand to enter the part-virtual real estate, part-amusement park. However other companies have also dived into The Sandbox.